Cookies have also long been an important part of the third-party advertising world. They also enable sites to store your shopping cart history or the times you’ve visited the site before, which helps the site choose whether or not to bother you with newsletter sign-up prompts or those cookie opt-out requests. Cookies are an essential part of web browsing that, among other things, enable you to stay logged into a site. This means your browsing history isn’t saved, and nothing you do gets logged for autofill purposes. But they all essentially do the same thing: They forget everything you do when you use them. Chrome calls it Incognito, while Firefox and Safari call it Private Browsing, and Microsoft Edge calls it InPrivate. Despite its name, you’re not really incognito, and you may want to dial back your confidence in what these modes really do.Įvery browser seems to use a different name for this type of browsing. But to call it privacy-focused is a stretch, and while your browser or device doesn’t log your movements in its history and cookies, that doesn’t mean the sites you visit don’t clock your behavior. Private browsing (aka incognito mode) is a great way to prevent your web browser from saving what you do. But of course, nothing you do online is invisible.
It gives you a sense of security knowing that whatever sites you visit or passwords you type won’t be saved to the device-like skulking around in an invisibility cloak. You’ve seen the prompt: If you’re using a shared or public computer, use incognito mode.
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